Questions, answered.

A short reference covering what MyPA is, how it gets things done, how the partner model works, how privacy is protected and the path to launch. Anything missing, drop us a line.

About the product

The basics.

The shape of MyPA: what it is, who uses it, and why it is more than a chatbot. Something missing?

What is MyPA?

MyPA is an AI personal assistant app for everyday life, made by MyPA Limited in Jersey. You ask in plain words and it sorts and answers your Gmail and Outlook email, keeps your calendars and tasks in one place, finds cheaper deals, and lets you use ChatGPT, Claude, Gemini, Grok and other leading AIs in one app. Nothing is sent, paid for or switched without your approval. It works on iPhone, Android and the web, and flight, hotel and table booking is coming soon.

How much does MyPA cost?

MyPA is free to download and you start with 200 free tokens. After that you top up with a one-time purchase at $0.01 a token, from 1,000 tokens for $10 to 10,000 tokens for $100, with no subscription. In the iPhone and Android apps, top-ups go through the App Store or Google Play, where prices include the store's fees and are higher. Monthly plans with more usage are coming soon.

Are MyPA tokens the same as ChatGPT or Claude tokens?

No. MyPA tokens are MyPA's own credit, valued across every AI in the app, so they do not compare one to one with the tokens ChatGPT, Claude or Gemini count. A quick question with a lighter AI uses very few tokens, and a long piece of work with one of the most powerful AIs uses more.

Can MyPA read my WhatsApp or Telegram messages?

No. WhatsApp and Telegram are simply ways to message MyPA. It only sees what you send it there, and it cannot read your other chats or message other people.

Can MyPA book flights, hotels or restaurant tables?

Not yet. Flight, hotel and table booking is coming soon. When it arrives, MyPA will show you the options in the chat, and nothing will be booked or paid for until you approve.

Which apps can MyPA connect to?

Today MyPA connects to your Gmail and Outlook email, your calendar and your contacts. Every connection is opt in and can be switched off at any time. Connections to more than 1,300 other apps are coming soon.

Does MyPA use my data to train AI?

No. MyPA does not use your private conversations, emails or files to train general-purpose AI models, and its AI providers are contractually prohibited from doing so. Personal data is not sold to advertisers or data brokers. The Privacy Policy explains the detail.

Who makes MyPA?

MyPA is made by MyPA Limited, registered in Jersey with company number 164939. Its founders are Andrew Crossland, Jim Keller, Richard Shepard and Archie Crossland, the team behind Rentalcars.com, Revoke and BLOKK.

Who is MyPA for?

Two audiences. People use the app day to day to get their time back: less admin, more life. Partners, including MVNOs, MNOs, influencers, creators and consumer brands, launch MyPA as their own branded app and share the revenue it generates.

How is MyPA different from a chatbot?

Most AI tells you what to do. MyPA does it. It works with your email, calendar and contacts, compares real options, and with your approval sends replies for you. Bookings, payments and connections to other apps are coming soon, and every action waits for your approval.

Is the product live?

Yes. The mobile app is live on the App Store and Google Play, and the web app is live at search.mypa.today for everyone. Bookings and a few other features shown on this site are coming soon.

Which AIs does MyPA use?

ChatGPT, Claude, Gemini, Perplexity, Grok, Mistral, DeepSeek and Qwen. Smart Mode automatically picks the best AI for each request, and you can choose a specific one yourself if you prefer. There's also Ludicrous Mode, which asks several AIs the same question at once and shows their answers side by side, with a combined summary at the end. We add new AIs as they arrive.

What languages and regions are supported?

MyPA speaks many languages out of the box. The services it can connect to (carriers, retailers, switching partners) vary by region, and partners can choose the right set for their market at launch. We can scope availability with you during the partner kickoff.

Partnership & commercials

Becoming the app your customers use every day.

Launch terms, revenue split, what we bring, what you bring. Walk through with a founder.

How does the white label model work?

Partners receive a fully branded version of MyPA, on iOS, Android and web, published under their own developer accounts, with their colours, logo, voice and onboarding. Underneath, MyPA takes care of the AI, the connected services, privacy protection, billing and ongoing updates.

What's the commercial model?

A 50/50 operating profit split. Revenue streams include AI token top ups, advertising, switching commissions and affiliate commerce. We carry the technology cost; partners bring brand, audience and launch.

What does it take to launch?

A few simple steps from partner kickoff to a launched app. First the brand sheet and configuration, then QA and store submission, then general availability. No network changes are required for telco partners.

What does a partner need to bring?

Brand assets, a developer account on the iOS App Store and Google Play Store, a marketing plan to reach their audience, and a stakeholder team to sign off on configuration. No engineering team is required, we take care of the build and the technology.

Can partners customise the AI behaviour?

Yes, within MyPA's safety boundaries. Partners can specify brand voice, instructions, exclusion lists, region packs, default privacy settings and which services connect. We work through this together during the partner kickoff.

Who owns the user relationship?

Partners do. Users sign in to the partner branded app, the partner is the visible commercial party, and, subject to user consent, the partner has visibility into engagement and audience signals through a dedicated dashboard. MyPA never markets to a partner's users behind their back.

Privacy & technology

Protection built into everyday life.

How privacy is protected, where data lives, and the regulatory footing. Technical deep-dive with the CTO.

How does MyPA handle user privacy?

Privacy is built into MyPA, not bolted on. Every action that books, sends, switches or pays requires your explicit approval inside the chat. Each connected service is scoped, opt in and revocable. Data is encrypted in transit and at rest. Personal data is not sold to data brokers as part of ordinary service use, and targeting for relevant suggestions runs at the category level rather than the identity level. Where MyPA routes a request to a cloud AI model, the information needed for that task is sent to the provider. Our Privacy Policy explains this.

Where is data hosted?

Regional data residency requirements are scoped with each partner during kickoff, subject to technical and contractual feasibility for the market in question.

Is MyPA regulated?

MyPA Limited is registered in Jersey, company number 164939. MyPA Limited is registered with the Jersey Office of the Information Commissioner for data protection purposes. Compliance requirements for each market, including partner-specific and telecoms regulator expectations, are scoped per launch.